As we all aware, your website is the face of your brand. That needs to be taken care of on contact bases, with the latest trends and updated with the contents that fully portrays your values, missions, and statements.
But there are some elements that are going to be the foundation and will cary your “online home” as your brand grows.
“Design is the silent ambassador of your brand – Paul Rand (American art director)”
1. Color and Design
Color and Design are an essential consideration when it comes to web design. Whether for personal, small business, or a major corporation, the color & design combination is one of the most significant factors in the overall look and appearance of a website. When it comes to building a solid foundation for your brand, many times a color scheme should be established first and needs to be followed across all your online presence.
In situations where a company already has a strong brand, color and design combo for the website can either build or take away from this.
Let’s take a look at established brands to see if the colors and designs in their website branding are consistent with the rest of their marketing.
When you think of these companies, you think of a specific color, and probably a familiar logo that contains these colors. Because branding is so dependent on customer perception, customers also have certain assumptions and expectations of companies that have an established brand.
Colors are essential to building the brand’s online and offline presence, just as design (logo, layouts, fonts) are crucial for the same reason. Many brands are effectively creating websites that have a very similar look and feel to the representation of their values, mission statements, and services.
The design and colors of the brand are often (in fact that’s a must) replicated as much as possible throughout the whole website. By building one consistent brand image, the organization is able to more effectively meet its target audience in the marketplace, whether it’s online or offline.
2. Fast Load
So, according to statistics, most users don’t even wait two seconds for website content to fully load.
Why is website load speed so important? What difference does a matter of a sec make?
The simple answer is, it’s absolutely crucial! For user experience, search rankings, for services and conversions.
We living in a world where every user take “fast” websites for granted. So really optimizing your website to load faster than you can blink, won’t necessarily bring you additional credits. However, having a slow loading website will definitely hurt your brand and overall online presence.
See here GTMerix how your website loads.
Here is a quick overview of ways you can optimize your website for the best and most efficient site speed:
- Oprimize every single images, helpful free tool: tinyjpg
- Minimize landing page redirects, plugins, and link shorteners
- Compress files to decrease mobile rendering time
- Improve server response time by utilizing multi-region hosting
- Use a high-quality content delivery network to reach your audience quickly
- Optimize images to reduce file size without diminishing visual quality
- Reduce the size of above the fold content to prioritize visual content
- Use asynchronous scripts to streamline page render time
- Dynamically adjust the content for slower connections/devices
Just like having a good quality on professional videos, having fast website is aboslutly essential. Keep in mind, your website is the front face of your brand, and you do want to make sure it’s pretty good looking.
3. Contact Info and Social Media
If website is your brand’s “face”, then social media must be “body”. You want to make sure they are connected. So, on your homepage place social media buttons in a consistent, conventional place, where your audience can easily find them when needed.
How annoying it is when placed the wrong order on “Amazon”, or forgot your waller in “Uber” ride? And the first thing you do is to go to their respective websites and look for customer service if you don’t them within a minute or so, you subconsciously start losing your respect for these brands.
Don’t put the prospects of your brand in the same position.
Your visitors should be able to find your contact information easily on your homepage. Include a mailing address, email address, and phone number in case someone is interested in reaching you.
People want to work with people. Having this information readily available offers comfort by letting people know they can get a hold of someone if need be and also adds credibility, making it clear that this is the homepage of a legitimate business. And legitimate business will lead to a strong brand, that people will admire and keep coming back.
You wouldn’t want to lose a customer to a competitor just because you made it difficult for them to get in touch with you.
4. Calls To Action
The purpose of your website is, of course, to educate your consumers about your brand, but what is more important, is to have them to take a certain action. We call it “Calls To Action”.
Websites are meant to connect your brand with the audience who are interested in your content, products, and services. Once this connection is made, you want to build some sort of relationship with these visitors.
These should be strategically incorporated into your website and ideally you want gather the contact information of your visitors (normally just an email and full name) so that you can continue conversations with them as leads and convert them into customers.
Include two to three (do not overdo) calls-to-action above the fold that direct people to different stages of the buying cycle — and place them in spots that are easy to find.
Examples of CTA copy are “Sign up,”, “Buy Now”, “Free Consultation”, “Make an appointment,” or “Try it for free.”
As an example, Uber has a few great Primary CTAs on their homepage that are geared toward different personas: “Become a Driver” for potential drivers, and “Sign Up” for potential riders. Notice how starkly the bright blue CTAs contrast with the dark background.
5. Search Engine Optimization
Optimizing your site so it appears in search engines is another essential element of branding for website.
Your website won’t do you as much good if no one can stumble upon it. Become familiar with the SEO basics to make it more accessible by a search engine.
“You don’t need to employ mysterious, ninja, black hat SEO types to rank well on the search engines. Simply make sure your website is coded correctly,” Wright says.
That means using the correct keywords throughout your text, putting in plenty of links, naming your page titles and URLs correctly, and employing the magic of images and videos.
Some helpful quidline to optimzie your website for SEO:
Setting up SEO for your brand website can be extremely overwhelming, but knowing the basics will give you a running start.
Start by collecting as much data (with google analytics) as you can and conducting thorough research. Write content geared toward your target audience, and make sure it’s better than your competitors’.
Then figure out how to optimize your website for conversions so you don’t waste all that good traffic.
6. Responsive Design
The number one benefit of having a responsive website is the guarantee that any user on any device will have the best experience possible, and, the most consistent.
Considering new Google’s algorithm update, a responsive web design increases visibility on search engines—because it is mobile-friendly. Eventually, Google will completely ignore the websites are not fully responsive.
Importance Of Resposnive Website For Your Brand
- Increase reach to your target audience and clients on smaller devices
- A consistent experience that can increase lead generation, sales and conversions
- Analytics, tracking, and reporting can all be in one place
- Time and cost on-site content management is decreased
- Stay ahead of the competition (even 44% of Fortune 500 companies are not mobile-ready at this time!)
The rise in mobile devices is only the beginning of a shift to more convenient web usage. It’s must and should be taken for granted to make sure your website can be comfortably navigated anywhere by your users on any device.
Branding is one of the most important building blocks of your online presence. Effective website design is more than something that looks great — it also helps establish your brand.
Remember, you can accomplish all of these goals with a little hard work, following guidelines step by step and just sharing awesome and appealing contents for your target audience.
Do you know any other essential elements to brand your website? Let’s discuss in the comments👇