Let’s face it everyone wants to have authoritative brand and website. But not everyone truly understand how to accomplish and keep growing. My short answer, developing authority is a long term game. There is no overnight solution story around.
Google loves authority and is more likely to rank content that blends with it.
To achieve authority in your brand, you need a well crafted strategy, and one of them is through SEO.
Ready to find out?
1. Create Content SEO Strategy
Content marketing is one of the most effective ways of building your brand authority and overall trust from your target audience. But yet, you don’t see many companies really utilities and taking advantage of creating content that really consistent, and more importantly brings value to the market.
To succeed in this long term game, having a solid plan is a must.
Remember, you get what you put.
At 10xBranding, we have created our own content marketing strategies mainly using resources from Content Marketing Resources. Be sure to check them out.
Some key benefits of having content strategy:
- It keeps you consistent, focused and serves as a roadmap to your destination.
- It ensures the content you create brings value to your audience
- It helps you to identify the trending topics within your niche, and gives you handful tools, keywords to start creating your own “viral” content.
- It ensures you stay on track, according to your content strategy calendar,
- Keeps building your brand authority more you stick to your plans
Now you know the importance of having content (SEO) strategy. Optimizing your content for SEO is more competitive than ever. So it makes sense to come up with your plan, otherwise you’ll be lost and won’t accomplish anything great.
Create your roadmap to brand authority, and try to stay loyal to it.
2. Start Posting Articles & Educate Your Audience
Once you have a content SEO strategy, you can start writing articles (ideally at least 3 times a week, since Google loves frequent yet fresh contents)
Whenever you are coming up with new article, keep your audience in mind, remember you are an expert. They are aspiring to learn more and more from your channels. Essentially, your only agenda should be to help them.
How do you do that?
Give your audience value. Solve their problems.
Make sure you create content that one way or another improves their experiences. Never write something just because it’s on your calendar.
For example, Men’s Health is a health & fitness online community whose mission is “helping mento stay active, healthy and strong”. They post 4-5 times a day, educating its audience with practical tips which directly align with their mission.
“Get Rid of Stubborn Really Fat” is a great example how to keep bringing value to your people, by solving their problems.
There is no sells, cta, no lots of useless resources, but purely practical tips to keep your audience stay engaged.
Which will grow the trust-builder.
“Authority without wisdom is like a heavy axe without an edge, fitter to bruise than polish”
3. Target Specific Keywords in Long-Form Content
Whenever possible, you should always go for long format articles. Aiming for around 2,000 – 2,250 words should be just about perfect for displaying your expertise to your audience.
If you want to get in depth into long-format content, I recommend reading Neil Patel’s article, where he breaks the importance of these types of articles, and provides great examples.
Again, the main purpose of the long-format contents, is not to write just because Google loves long articles, but showcasing your expertise that will directly impact your brand authority.
Your knowledge and hard work will most likely get you in top Google rankings, which is an immediate sign of authority to searchers.
4. Narrow Your Focus With Specific (trending) Topics
You may think you need to showcase a wide range of knowledge on multiple topics for your authority-building strategy, but, in fact, that could be the exact opposite.
When choosing your market, and trying to establish yourself as an expert in that space, best you can do is not to be a “generalist”. In other words, stick with two or at most three topics while building your authority.
Publish content within this scope to build “pillar pages,” in other words an archive (category) covering all aspects of one single topic through multiple blog posts on topic facets – while all of them link to each other and to the pillar page.
This technique is great for building authority in a specific niche as well as improving Google ranking of your pages.
According to HubSpot’s guide on the topic by Mimi An:
“This linking action signals to search engines that the pillar page is an authority on the topic, and over time, the page may rank higher and higher for the topic it covers.”
Eventually your pillar content ranks under your brand, which will lead to your authority growth.
Building Authority is the long term game.
There is no such thing as overnight success in content marketing and branding world.
You being consistent with your content, values you bring, identify you as an authority in front of your audience.
In summary, that means:
- Building your brand through consistent, strategic content, focused on SEO.
- Maintaining a social presence that aligns with your brand identity.
- Keep grinding, building your authority by consistently bringing value and solving problems of your audience.
In your mind what is the key thing to build your authority? Let’s discuss in the comments👇